optimization techniques in seo

On-Page Search Engine Optimisation

On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. it also refers to all the things that you can do on your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

What are On-Page Factors?

• page titles
• metatags                                                               
• meta descriptions
• body tags(h1,h2,h3,h4)
• keyword density
• internal links
• URL
• images

page titles:

The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. it must include the the main keywords for that page.

meta tags:

A meta tag is a tag in the Hypertext Markup Language  that describes some aspect of the contents of a Web page. The information that you provide in a metatag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it.   

meta descriptions:

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. The meta description is usually placed after the title tag and before the meta keywords tag. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags.

body tags(h1,h2,h3,h4):

while writing a pargraph our content is subdivided into many sub headings. thus

it make easier for people to read. These sections can be given heading, as h1,h2,h3,h4 etc. usually h1 is for main title and h2,h3,h4 for other headings.

keyword density:

 Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

internal links:

Placing links to your other website pages, is a great way of improving your site.

Internal links are links that go from one page on a domain to a different page on the same domain, so that user is able to get a lot of information.

URL:

URL is basically Uniform Resource Locator. Better crawling can be possible by using search engine friendly URLs. A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers

images:

Images are very helpful in describing a  content efficiently.  one of the key ways to make your content look attractive is by using lots of lovely images.

OPTIMIZATION TECHNIQUES 

Image optimization

Anchor text optimization

content optimization

authorship optimization

image optimization

• it is done by alt text method
• it’s the text that the search engine uses to understand images.
•  This is a complete HTML image tag:  
• <img src="image.jpg" alt="image description" title="image tool tip"/>
•  Before you upload your image, pick a descriptive filename , preferably a file name you want that image to rank for, because it will help  your search engine rankings.

• content must be matching with image 

  Anchor text optimization 

Anchor text is the visible hyper linked text on the page. Anchor text can significantly improve your page relevance. select that text where we want to give hyper link, and go to  link icon and paste the corresponding  URL of the page where we want to navigate.

content optimization  

Optimization means making your website page more attractive. it can be done by different ways. one among them is content optimization. title of the page must be attractive, the pages meta description, first sentence of the paragraph, use of suitable keywords etc are some of the optimization technique.

Authorship optimization

Authorship optimization or Editorial power is the way for article authors to connect with Google profile to their published content to create ownership.

         How to establish authorship?

•  Create Google plus profile

•   Link Google plus profile with our content(Here we copy the URL of the article and gives a label (for identifying author) )by adding rel=”author”.

• rel=”author” helps to connect or join with whose article is read with their personal profile Google plus.

 

Salini Johnson

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